Videos, Videos, Videos!
There is no question internet users love videos, and videos are one of the most effective marketing tools on the web. People tend to like how-to guides, DIY videos, tutorials, and content that teaches the viewer something valuable. Always keep your customer in mind when creating a video and imagine what information you can provide that would be useful and interesting to them. Let’s say you own a restaurant; a good video could be “How to pair the perfect wine with your meal.” You provide the viewer with the information they’re seeking, and the viewers will consider your restaurant as a source of information for them, as well as a place they may like to visit.