With roughly 70 million users in the US alone, Twitter is an increasingly attractive platform for local businesses to connect with potential customers. The Twitterverse is filled with active, engaged members who enjoy tweeting about whatever is on their mind – a joke, a serious dilemma, politics, you name it. The users share stories, pictures, and videos, and interact with one another by retweeting, liking, @mentioning and messaging one another. The 140 character limit does not impede the messages; the limit actually seems to make it more effective. Of course, you always have Twitter threads (a chain of tweets) when the story just can’t be told in 140 characters. These tweets usually start out with the word “Thread” or they’re simply numbered.