What good are your Tweets if nobody reads them? Answer: useless. The key to successful Twitter Marketing is reaching your target audience; to reach your audience, you need followers. Now the big question: how do I get my target audience to follow me and hear my messaging? This guide will give you tips and tricks for growing your Twitter followers and expanding your brand’s reach, influence, and reputation.
With so many businesses already marketing on Twitter, it isn’t difficult to see how using this platform and staying ahead of your analytics could give your business a competitive edge. Twitter’s analytics make it easier to gather data to apply to upcoming ad and content marketing campaigns.
Given its scant 140-character limit, though, one might think that Twitter is too basic a platform to be used effectively in marketing. Nothing could be further from the truth. Many marketers and business owners just like you are using Twitter every day to leverage a broader audience, generate leads, nurture those leads, and turn them into customers.
Twitter is a fun, fast-moving platform that acts almost like one big chat room. Instead of “friending” people like Facebook, Twitter is all about following people. And the platform has a unique language, so you need to get a handle on that, as well. But don’t worry, once you dive in, you’ll get the hang of it in no time.
Have you ever searched for a company and their Facebook page came up in the search results after the company website or even before it? I’m sure you have; we all have. There is no doubt that there is SEO for your Facebook page. This guide will walk you through the steps of optimizing your Facebook page for the best search engine results.
The more the internet evolves, the more it changes the way we do things. Think about it: In 1994, you had to make a phone call to get on the internet. Not 10 years later, the emergence of VOIP flipped the table. Today, even customers with “landlines” require an internet connection to make a phone call. It’s this kind of radical paradigm shift that anyone using the internet – particularly social media – needs to be aware of and ready to manage.
The word “automation” has a somewhat negative stigma attached to it. We think about it as a means of eliminating jobs and removing the human element from the equation in various business processes. In short, we paint the concept in a negative and often displeasing light.
Change is never easy, especially when change comes around so rapidly. Technology is a powerful governing force over how we do practically everything these days, and it is in a constant state of evolution and change.
The world has changed a bit in the last couple decades, and the way we do business – particularly in how we advertise our businesses – is changing with it. There was a time when businesses had to purchase expensive airtime on radio or TV or buy newspaper ads to reach their customers. Those were the three options most had, but not anymore.