Twitter is a fun, fast-moving platform that acts almost like one big chat room. Instead of “friending” people like Facebook, Twitter is all about following people. And the platform has a unique language, so you need to get a handle on that, as well. But don’t worry, once you dive in, you’ll get the hang of it in no time.
So Many Options, Which do You Choose?
Are you struggling with deciding what type of content to post on Facebook, how often to post and when are the best times to post? This guide will assist you in creating the ultimate content for your audience, in deciding how frequently to post, and when the best times to post for the most engagement.
Remember when you had to have a *.edu email address just to get an account on Facebook? Oh, how times have changed! I’m not even sure Mark Zuckerberg could accurately predict the kind of juggernaut his little project would become when he launched it in 2004.
Still, here we are, just about 13 years later and this one website has, with a small handful of others, completely changed how we consume content, interact, and engage online. I think it’s safe to say that Facebook has been and continues to be one of the most influential sites out there.
Videos, Videos, Videos!
There is no question internet users love videos, and videos are one of the most effective marketing tools on the web. People tend to like how-to guides, DIY videos, tutorials, and content that teaches the viewer something valuable. Always keep your customer in mind when creating a video and imagine what information you can provide that would be useful and interesting to them. Let’s say you own a restaurant; a good video could be “How to pair the perfect wine with your meal.” You provide the viewer with the information they’re seeking, and the viewers will consider your restaurant as a source of information for them, as well as a place they may like to visit.
Since I hinted at this in a previous post about social media, I decided to expand the thought a bit and give you some good information on the process of setting up a Facebook page for your business. More to the point, I want to show you how you can make it successful.