Change is never easy, especially when change comes around so rapidly. Technology is a powerful governing force over how we do practically everything these days, and it is in a constant state of evolution and change.
The world has changed a bit in the last couple decades, and the way we do business – particularly in how we advertise our businesses – is changing with it. There was a time when businesses had to purchase expensive airtime on radio or TV or buy newspaper ads to reach their customers. Those were the three options most had, but not anymore.