User Guide for Web Agencies to Target Your Local Audience on LinkedIn linkedin-digital-agency-local-business

LinkedIn has evolved from the world’s largest professional networking site into an incredibly valuable marketing tool. With 128 million US active users, and 467 million users worldwide, it is not only the social platform to network with other professionals; it’s become an extraordinary marketing tool for businesses of all industries.

Are You Still Waiting for Your Dream Client? persona-avatar-target-market

We’ve heard it referred to as a number of things within our own marketing circles: some call it a buyer persona, some an ideal avatar. Some blur the line a bit more with terms like “customer avatar” or “target market.” They are all correct, but none of them really help you understand what the concept means.